Elon Musk says he’s seeking to change Twitter’s brand, tweeting “and shortly we will bid adieu to the Twitter model and, regularly, all of the birds”.
“If a ok X brand is posted tonight, we’ll make go dwell worldwide tomorrow,” the social media platform’s billionaire proprietor mentioned in a tweet on Sunday.
Mr Musk posted a picture of a flickering “X”, and later in a Twitter Areas audio chat replied “sure” when requested if the Twitter brand would change, including “it ought to have been finished a very long time in the past”.
Underneath Mr Musk’s tumultuous tenure since shopping for Twitter in October, the corporate modified its enterprise title to X Corp, reflecting the billionaire’s imaginative and prescient to create a “tremendous app” much like China’s WeChat.
The corporate didn’t instantly reply to a request for remark.
Twitter’s web site says its brand, depicting a blue chook, is “our most recognisable asset”, including “that’s why we’re so protecting of it”.
The chook was quickly changed in April by Dogecoin’s Shiba Inu canine, which ended up serving to add as a lot as $US4 billion ($5.9 billion) to the meme coin’s market worth.
The corporate got here underneath widespread criticism from customers and advertising and marketing professionals when Musk introduced early this month that Twitter would restrict what number of tweets per day numerous accounts can learn.
The every day limits helped within the progress of Meta-owned rival service Threads, which crossed 100 million sign-ups inside 5 days of launch.
Twitter’s most up-to-date complication was a lawsuit being filed on Tuesday claiming the agency owes not less than $US500 million ($A743 million) in severance pay to former workers.
Since Musk acquired it, the corporate has laid off greater than half its workforce to chop prices.