Apple, BMW and Qantas named amongst high premium manufacturers in 2023

Apple, BMW and Qantas have taken out high honours for Australia’s finest premium manufacturers in Roy Morgan’s 2023 awards for the premium finish of the market.

Roy Morgan chief govt Michele Levine mentioned Australia is presently experiencing a “two pace” shopper economic system the place some households are being squeezed by the price of residing whereas others live it up and spending large.

And the manufacturers which might be proving hottest amongst Australia’s richest households are cashing in too, with everybody from American Categorical to Qantas being named within the newest version of Roy Morgan’s model awards, printed on Friday, July 7.

Throughout the classes, which vary from air journey to supermarkets and insurance coverage, family names have featured prominently this yr, Roy Morgan mentioned.

Macquarie Financial institution took the highest gong because the top-rated premium financial institution within the monetary companies sector, whereas UniSuper received for the very best premium superannuation model.

American Categorical topped the checklist within the funds class, whereas BUPA was rated the very best non-public medical insurance possibility for these with probably the most cash.

BMW received the automotive class, beating each Audi and Mercedes in 2023.

Harris Farms, in the meantime, received high gong for finest premium grocery store, in a victory Ms Levine mentioned was important given the retailer solely operates in NSW.

“It was up in opposition to nationwide manufacturers however nonetheless got here out on high,” Ms Levine mentioned.

Nation Street received the premium trend class, topping sister firm David Jones in addition to Amazon and The Iconic.

In airways, nationwide service Qantas took out the highest prize for each home and worldwide preferences regardless of a torrid yr with ailing service requirements.

“Virgin Australia was shut, very sturdy in home journey. However worldwide preferences pushed Qantas over the road to win,” Ms Levine mentioned.

AGL was voted the very best vitality model amongst premium clients, successful each the electrical energy and gasoline retailer stakes over rivals Origin and Vitality Australia.

Renewables favoured

And it might need had one thing to do with the corporate’s new management, Ms Levine mentioned.

“The affect of Mike Cannon-Brookes on AGL and his renewable technique for the model performed effectively,” Ms Levine mentioned.

An unsurprising winner within the smartphone class was Apple, although the corporate additionally received the video streaming stakes with its Apple TV+ providing too.

Amazon, nonetheless, was rated the highest music streaming service, beating Apple.

Ms Levine mentioned the rationale Spotify and Netflix didn’t seem within the awards, regardless of being dominant manufacturers of their classes, is as a result of they’re too broadly widespread to stay out to premium customers.